Qualman, Erik <br/><br/>
Socialnomics :   how social media transforms the way we live and do business /  
Erik Qualman 
 - XIX, 265 S. 
<br/><br/> Includes index 
<br/><br/>Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary. Includes index 
<br/><br/><label>ISBN: </label>9780470477236  cloth : £ 16.99 0470477237  (hbk.) : £16.99 hbk. : £16.99 : CIP entry (Sept.) 
<br/><br/><label>Standard No.: </label>9780470477236 
<br/><br/><label>LCCN: </label>2009008841 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>b956405  UK 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic Commerce<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Online-Marketing<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Virales Marketing<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Web 2.0-Technologien<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>USA<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Internet marketing<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Social media<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Social networks<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Electronic commerce<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Telemarketing<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Internet<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Internet marketing<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Social media<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Social networks<br/>Internet<br/>Soziales Netzwerk<br/>Marketing<br/>Electronic commerce<br/>Internet<br/>Soziales Netzwerk<br/>Marketing