TY  - BOOK
AU  - Qualman,Erik
TI  - Socialnomics : : how social media transforms the way we live and do business / 
SN  - 9780470477236
PY  - 2009///
CY  - Hoboken, NJ : 
PB  - Wiley, 
KW  - Electronic Commerce
KW  - Internet
KW  - Soziales Netzwerk
KW  - Marketing
KW  - Online-Marketing
KW  - Virales Marketing
KW  - Web 2.0-Technologien
KW  - USA
KW  - Internet marketing
KW  - Social media
KW  - Social networks
KW  - Electronic commerce
KW  - Telemarketing
N1  - Includes index; Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary; Includes index
UR  - https://swbplus.bsz-bw.de/bsz309910471cov.jpg
UR  - https://www.gbv.de/dms/zbw/594398967.pdf
ER  -