TY  - BOOK
AU  - Brown,Tim
AU  - Kātz,Barry
TI  - Change by design : : how design thinking transforms organizations and inspires innovation / 
SN  - 9780061766084
PY  - 2009///
CY  - New York, NY : 
PB  - Harper Business, 
KW  - Innovation
KW  - Organisationsentwicklung
KW  - Industriedesign
KW  - Design
KW  - Ganzheitliches Denken
KW  - Handlungsstil
KW  - Wirtschaft
KW  - Produktgestaltung
KW  - Organisatorischer Wandel
KW  - Beziehungsmarketing
KW  - Organizational change
KW  - Reengineering (Management)
KW  - Corporate reorganizations
KW  - Industrial design
KW  - Organisationswandel
KW  - Kreatives Denken
N1  - Includes index; Hier auch später erschienene, unveränderte Nachdrucke; Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today
N2  - Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today
UR  - http://www.gbv.de/dms/zbw/59795321X.pdf
ER  -