TY  - BOOK
AU  - Osterwalder,Alexander
AU  - Pigneur,Yves
TI  - Business model generation : : a handbook for visionaries, game changers, and challengers / 
SN  - 0470876417
PY  - 2010///
CY  - Hoboken, NJ : 
PB  - Wiley, 
KW  - Unternehmensplanung
KW  - Unternehmensführung
KW  - Innovationsmanagement
KW  - Unternehmen
KW  - Geschäftsmodell
KW  - Business planning
KW  - New business enterprises
KW  - Strategic planning
KW  - Geschäftsidee*Innovationsmanagement
N1  - Literaturverz. S. 276; 1: CanvasDefinition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process
N2  - Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models
UR  - http://www.gbv.de/dms/weimar/toc/625115341_toc.pdf
UR  - https://swbplus.bsz-bw.de/bsz322316979cov.jpg
UR  - http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470876417.html
UR  - http://www.businessmodelgeneration.com/book
ER  -