Understanding Michael Porter : the essential guide to competition and strategy /
Joan Magretta
- X, 236 S. graph. Darst.
Includes bibliographical references Erscheinungsjahr in Vorlageform:c 2012
Competition: the right mindset -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler.