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001			770692311
003			DE-627
005			20241216100740.0
007			tu
008			131030s2013 gw ||||| 00| ||ger c
035			_a(DE-627)770692311
035			_a(DE-599)GBV770692311
035			_a(OCoLC)935151575
040			_aDE-627 _bger _cDE-627 _erakwb
044			_cXA-DE
100	1		_aGerhard, Tobias
245	1	0	_aSocial or Business? Developing a Social Impact Strategy for "KANCHA" / _cTobias Gerhard
264			_c2013
300			_a74 S. _bIll., graph. Darst.
502			_aBerlin, Humboldt-Viadrina School of Governance, Masterarbeit, 2013
520			_aThis paper analyzes the potential and limits of business to serve a social function by means of three conceptual approaches derived from the literature: the philanthropic CSR approach, the shared value approach and the social business approach. While each of these approaches considers business a driving force for the common good, the shared value approach is unique in connecting social goals to a business case and thereby achieving social impact within the system of profit-maximizing businesses without rendering either social goals (as in the philanthropic CSR approach) or economic goals (as in the social business approach) at best a side product of business practice. The subsequent case study scrutinizes the startup KANCHA, which was co-founded by the author of this study, against the criteria of a shared value business. It is found that while the initial motivation of the founders resembles the social business approach, KANCHA largely qualifies as a shared value type business, because it takes the social and economic situation as a starting point for a business case that strives to create value as much within as beyond the organization. In order to streamline the social impact strategy, it is recommended to maintain the focus on value creation, to further extend social impact activities along the supply chain, and to start measuring impacts against costs as soon as possible.
751			_aBerlin _4uvp
951			_aBO
980			_2611 _101 _x3611 _b144364272X _c00 _f--%%-- _dMPP MA 2013 7 _eg _j--%%-- _yz _z30-10-13
982			_2611 _100 _x3611 _800 _aMPP Masterarbeit 2013
982			_2611 _100 _x3611 _801 _aUnternehmen
982			_2611 _100 _x3611 _802 _aVerantwortung
982			_2611 _100 _x3611 _803 _aphilanthropischen CSR Ansatz
982			_2611 _100 _x3611 _804 _aShared Value Ansatz
982			_2611 _100 _x3611 _805 _aSocial Business Ansatz
982			_2611 _100 _x3611 _806 _aFallstudie
982			_2611 _100 _x3611 _807 _aStartup KANCHA
983			_2611 _100 _x3611 _800 _aFB/110
984			_2611 _101 _x3611
985			_2611 _101 _x3611 _aHVsG
999			_c69520 _d69520