Normal view MARC view ISBD view

Qualman, Erik

Socialnomics : how social media transforms the way we live and do business / Erik Qualman - XIX, 265 S.

Includes index

Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary. Includes index

ISBN: 9780470477236 cloth : £ 16.99 0470477237 (hbk.) : £16.99 hbk. : £16.99 : CIP entry (Sept.)

Standard No.: 9780470477236

LCCN: 2009008841

Nat. Bib. Agency Control No.: b956405 UK

Subjects--Topical Terms:
Electronic Commerce
Internet
Soziales Netzwerk
Marketing
Online-Marketing
Internet
Soziales Netzwerk
Marketing
Virales Marketing
Internet
Soziales Netzwerk
Marketing
Web 2.0-Technologien
Internet
Soziales Netzwerk
Marketing
USA
Internet
Soziales Netzwerk
Marketing
Internet marketing
Internet
Soziales Netzwerk
Marketing
Social media
Internet
Soziales Netzwerk
Marketing
Social networks
Internet
Soziales Netzwerk
Marketing
Electronic commerce
Internet
Soziales Netzwerk
Marketing
Telemarketing
Internet
Soziales Netzwerk
Marketing
Internet
Internet
Soziales Netzwerk
Marketing
Internet marketing
Internet
Soziales Netzwerk
Marketing
Social media
Internet
Soziales Netzwerk
Marketing
Social networks
Internet
Soziales Netzwerk
Marketing
Electronic commerce
Internet
Soziales Netzwerk
Marketing