Socialnomics : how social media transforms the way we live and do business / Erik Qualman
Material type:
TextPublisher: Hoboken, NJ : Wiley, c 2009Description: XIX, 265 SISBN: - 9780470477236
- 0470477237
- Electronic Commerce Internet Soziales Netzwerk Marketing
- Online-Marketing Internet Soziales Netzwerk Marketing
- Virales Marketing Internet Soziales Netzwerk Marketing
- Web 2.0-Technologien Internet Soziales Netzwerk Marketing
- USA Internet Soziales Netzwerk Marketing
- Internet marketing Internet Soziales Netzwerk Marketing
- Social media Internet Soziales Netzwerk Marketing
- Social networks Internet Soziales Netzwerk Marketing
- Electronic commerce Internet Soziales Netzwerk Marketing
- Telemarketing Internet Soziales Netzwerk Marketing
- Internet Internet Soziales Netzwerk Marketing
- Internet marketing Internet Soziales Netzwerk Marketing
- Social media Internet Soziales Netzwerk Marketing
- Social networks Internet Soziales Netzwerk Marketing
- Electronic commerce Internet Soziales Netzwerk Marketing
- Online-Marketing
- Soziales Netzwerk
- Electronic Commerce
- Unternehmen
- Soziale Software
- Online-Werbung
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
Maecenata Bibliothek | EF/210 | EF 320 10 | Available |
Includes index
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
Includes index
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